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Intelligent Business 2
Game Code: 28557
English
25
Public
Review game base on the book of the same name. Units 4 and 7.
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____________ is the general opinion most people have of a company or product.
image
20
__________ ____________ is the opinion people have of a brand.
brand image
20
A __________ is a company's visual identity.
logo
10
A logo is a symbol which helps people recognise and to ___________ a company or brand. a) search ; b) identify ; c) stand out ; d) famous
b) identify
10
Marketing experts create brands and _________ brand image. a) promote ; b) prevent ; c) propagate ; d) campaign
a) promote
15
____________ _____________ are used by marketing experts to promote brand image.
advertising campaigns
25
The image of a brand has to appeal to the ... a) company ; b) marketer ; c) identity factor ; d) target market
d) target market
15
A product of the image of a brand should ___________ to the target market.
appeal
15
A company that designs, makes, and sells fashionable clothes.
fashion house
15
Clothes made in a factory, not specifically fro one person.
Off-the-peg
15
The company's name on the clothes they have designed.
Designer label
15
The most expensive products in a range.
top-end
15
Versace, Yves Saint Laurent, and Louis Vuitton are all examples of ___________ ___________.
Fashion Houses.
20
____________ create the image of a brand and generate a lot of publicity.
Actors / Celebrities
25
Fashion houses often choose celebrities for their advertising __________.
campaigns
10
Made without the help of machine.
hand-made
15
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