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Intelligent Business 2
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  • A(n) ____________ is when a company asks you about your qualifications and experience for a certain job. a) interview ; b) talk ; c) question period ; d) conversation
    a) interview
  • The image of a brand has to appeal to the ... a) company ; b) marketer ; c) identity factor ; d) target market
    d) target market
  • People with the most qualifications and ___________ are often offered jobs.
    experience
  • Fashion houses often choose celebrities for their advertising __________.
    campaigns
  • Versace, Yves Saint Laurent, and Louis Vuitton are all examples of ___________ ___________.
    Fashion Houses.
  • Clothes made in a factory, not specifically fro one person.
    Off-the-peg
  • The ____________ industry is the group of businesses producing and manufacturing fabric or clothing. a) automation ; b) textile ; c) fabricci ; d) technology
    b) textile
  • ____________ is the general opinion most people have of a company or product.
    image
  • Marketing experts create brands and _________ brand image. a) promote ; b) prevent ; c) propagate ; d) campaign
    a) promote
  • The company's name on the clothes they have designed.
    Designer label
  • A __________ is a company's visual identity.
    logo
  • Made without the help of machine.
    hand-made
  • Human Resources departments deal with: a) recruitment and hiring ; b) research and development ; c) product innovation ; d) manufacturing and production
    a) recruitment and hiring
  • _____________ look for work in the job market.
    Job-seekers
  • The most expensive products in a range.
    top-end
  • ____________ create the image of a brand and generate a lot of publicity.
    Actors / Celebrities
  • Choose the word that most closely matches with "job" ... a) works ; b) career ; c) position ; d) resource
    c) position
  • A(n) _______________ is where some one works or learns under the supervision of some one with the target skills. This usually takes several years.
    apprenticeship
  • ____________ _____________ are used by marketing experts to promote brand image.
    advertising campaigns
  • A product of the image of a brand should ___________ to the target market.
    appeal
  • Job-seekers look for work in the ________ __________.
    job market
  • __________ ____________ is the opinion people have of a brand.
    brand image
  • What is another name for the person being considered for a particular job or position. a) jober ; b) employee ; c) candidate ; d) worker
    c) candidate
  • A company that designs, makes, and sells fashionable clothes.
    fashion house
  • A logo is a symbol which helps people recognise and to ___________ a company or brand. a) search ; b) identify ; c) stand out ; d) famous
    b) identify