Intelligent Business 2 | Baamboozle - Baamboozle

English 25 Public

Review game base on the book of the same name. Units 4 and 7.

Study Slideshow

____________ is the general opinion most people have of a company or product.

image

20

__________ ____________ is the opinion people have of a brand.

brand image

20

A __________ is a company's visual identity.

logo

10

A logo is a symbol which helps people recognise and to ___________ a company or brand. a) search ; b) identify ; c) stand out ; d) famous

b) identify

10

Marketing experts create brands and _________ brand image. a) promote ; b) prevent ; c) propagate ; d) campaign

a) promote

15

____________ _____________ are used by marketing experts to promote brand image.

advertising campaigns

25

The image of a brand has to appeal to the ... a) company ; b) marketer ; c) identity factor ; d) target market

d) target market

15

A product of the image of a brand should ___________ to the target market.

appeal

15

A company that designs, makes, and sells fashionable clothes.

fashion house

15

Clothes made in a factory, not specifically fro one person.

Off-the-peg

15

The company's name on the clothes they have designed.

Designer label

15

The most expensive products in a range.

top-end

15

Versace, Yves Saint Laurent, and Louis Vuitton are all examples of ___________ ___________.

Fashion Houses.

20

____________ create the image of a brand and generate a lot of publicity.

Actors / Celebrities

25

Fashion houses often choose celebrities for their advertising __________.

campaigns

10

Made without the help of machine.

hand-made

15