In a recent survey what percent of millennials said they overspent their budget because of something they saw on social media?
57%
25%
75%
99%
15
Old fashioned advertising relied on broad demographics like age, race, and income, today’s digital marketers can create detailed profiles of each consumer tracking their _______________, behaviors, and emotional state.
high school
teachers
income
interests
15
Who mandated bumpers between commercials and cartoons in the 1980s and 1990s?
IRS
PBS
Verizon
FCC
15
What model could social media have adopted?
pay per view
subscription
15
What was “Keeping Up with the Joneses” in the early part of the 20th century?
a movie
TV show
a book
a comic strip
15
______________ _______________the concept that people will follow the actions of the masses
Cashless Bias
The Peanuts
social proof
Mickey Mouse
15
Marketers know that a lot can happen between the ad and the sale so they do what?