Study

How Social Media Keeps You Poor

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  • What was “Keeping Up with the Joneses” in the early part of the 20th century?
    a movie
    a book
    TV show
    a comic strip
  • Who mandated bumpers between commercials and cartoons in the 1980s and 1990s?
    FCC
    IRS
    PBS
    Verizon
  • Marketers know that a lot can happen between the ad and the sale so they do what?
    lie
    hurry you through checkout
    make the ad long
  • What model could social media have adopted?
    pay per view
    subscription
  • Old fashioned advertising relied on broad demographics like age, race, and income, today’s digital marketers can create detailed profiles of each consumer tracking their _______________, behaviors, and emotional state.
    teachers
    interests
    high school
    income
  • ______________ _______________the concept that people will follow the actions of the masses
    Mickey Mouse
    Cashless Bias
    social proof
    The Peanuts
  • What's our coping skill of the day?
    Problem Solving
  • In a recent survey what percent of millennials said they overspent their budget because of something they saw on social media?
    57%
    25%
    75%
    99%