In a recent survey what percent of millennials said they overspent their budget because of something they saw on social media?
75%
99%
57%
25%
15
Old fashioned advertising relied on broad demographics like age, race, and income, today’s digital marketers can create detailed profiles of each consumer tracking their _______________, behaviors, and emotional state.
teachers
interests
high school
income
15
Who mandated bumpers between commercials and cartoons in the 1980s and 1990s?
IRS
FCC
PBS
Verizon
15
What model could social media have adopted?
subscription
pay per view
15
What was “Keeping Up with the Joneses” in the early part of the 20th century?
a movie
a book
TV show
a comic strip
15
______________ _______________the concept that people will follow the actions of the masses
Cashless Bias
The Peanuts
social proof
Mickey Mouse
15
Marketers know that a lot can happen between the ad and the sale so they do what?
