In a recent survey what percent of millennials said they overspent their budget because of something they saw on social media?
57%
25%
99%
75%
15
Old fashioned advertising relied on broad demographics like age, race, and income, today’s digital marketers can create detailed profiles of each consumer tracking their _______________, behaviors, and emotional state.
high school
interests
teachers
income
15
Who mandated bumpers between commercials and cartoons in the 1980s and 1990s?
Verizon
PBS
FCC
IRS
15
What model could social media have adopted?
pay per view
subscription
15
What was “Keeping Up with the Joneses” in the early part of the 20th century?
a comic strip
a book
TV show
a movie
15
______________ _______________the concept that people will follow the actions of the masses
Cashless Bias
Mickey Mouse
social proof
The Peanuts
15
Marketers know that a lot can happen between the ad and the sale so they do what?
