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Using images in the hope you'll transfer your good feelings about the image to the product
Mental association
Telling you what to do
Instruction
Suggesting that you need the product to be happy or satisfied
Must have
Making a product look like a solution to something you worry about.
Fear
Showing or announcing a discounted price can make a product look better.
Special offer
Using words like amazing and incredible to make products seem really exciting.
Hype
Using a chance to win something to attract attention
Prize
Using images and sounds to make you imagine how it feels, looks, sounds or tastes.
Sense appeal
Featuring someone like a celebrity, saying how the product worked for them, can be convincing.
Testimonial
