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Day 2 Holiday Camps
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Delimiter between question and answer:

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  • No column headers.
  • Each line maps to a question.
  • If the delimiter is used in a question, the question should be surrounded by double quotes: "My, question","My, answer"
  • The first answer in the multiple choice question must be the correct answer.

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Featuring someone like a celebrity, saying how the product worked for them, can be convincing.
Testimonial
Using images and sounds to make you imagine how it feels, looks, sounds or tastes.
Sense appeal
Using a chance to win something to attract attention
Prize
Using words like amazing and incredible to make products seem really exciting.
Hype
Showing or announcing a discounted price can make a product look better.
Special offer
Making a product look like a solution to something you worry about.
Fear
Suggesting that you need the product to be happy or satisfied
Must have
Telling you what to do
Instruction
Using images in the hope you'll transfer your good feelings about the image to the product
Mental association
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