Day 2 Holiday Camps

Showing or announcing a discounted price can make a product look better.

Featuring someone like a celebrity, saying how the product worked for them, can be convincing.

Using images in the hope you'll transfer your good feelings about the image to the product

Using words like amazing and incredible to make products seem really exciting.

Suggesting that you need the product to be happy or satisfied

Using images and sounds to make you imagine how it feels, looks, sounds or tastes.

Telling you what to do

Using a chance to win something to attract attention

Making a product look like a solution to something you worry about.