Which of the following is a key factor in creating a positive customer experience?
Minimal customer interactions
Efficient and friendly customer service
High product prices
Complex product manuals
What question does the core customer value lever answer?
What is the brand's objective?
What will be the new product?
What does the buyer want?
What is the buyer really buying?
True or false: Both profit and not-for-profit organizations engage in organization marketing to promote themselves
True
What is the term for using traditional business marketing concepts and tools to encourage behaviors that create individual and societal well-being?
Guerrilla marketing
Corporate branding
Social media marketing
Social marketing
How many levels of products and services are there?
2
3
4
6
