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How many levels of products and services are there?
 
3
 
6
 
2
 
4
What is the term for using traditional business marketing concepts and tools to encourage behaviors that create individual and societal well-being?
 
Social marketing
 
Social media marketing
 
Corporate branding
 
Guerrilla marketing
True or false: Both profit and not-for-profit organizations engage in organization marketing to promote themselves
True
What question does the core customer value lever answer?
 
What is the buyer really buying?
 
What is the brand's objective?
 
What will be the new product?
 
What does the buyer want?
Which of the following is a key factor in creating a positive customer experience?
 
Efficient and friendly customer service
 
High product prices
 
Minimal customer interactions
 
Complex product manuals
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