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Teams
Name
Score
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5
×
What is the term for using traditional business marketing concepts and tools to encourage behaviors that create individual and societal well-being?
Corporate branding
Social marketing
Social media marketing
Guerrilla marketing
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25
×
How many levels of products and services are there?
6
2
3
4
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×
banana
Go to last place!
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×
magnet
Take 20 points!
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×
fairy
Take points!
5
10
15
20
25
×
lifesaver
Give 25 points!
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20
×
What question does the core customer value lever answer?
What is the buyer really buying?
What will be the new product?
What is the brand's objective?
What does the buyer want?
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15
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Which of the following is a key factor in creating a positive customer experience?
Complex product manuals
Efficient and friendly customer service
High product prices
Minimal customer interactions
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10
×
True or false: Both profit and not-for-profit organizations engage in organization marketing to promote themselves
True
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×
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