Team 1
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Team 2
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Teams
Name
Score
1
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5
×
What is the term for using traditional business marketing concepts and tools to encourage behaviors that create individual and societal well-being?
Social media marketing
Corporate branding
Guerrilla marketing
Social marketing
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×
heart
Other team wins 5 points!
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fairy
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5
10
15
20
25
×
shark
Other team loses 20 points!
Okay!
×
banana
Go to last place!
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25
×
How many levels of products and services are there?
6
4
3
2
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15
×
Which of the following is a key factor in creating a positive customer experience?
Efficient and friendly customer service
Minimal customer interactions
Complex product manuals
High product prices
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20
×
What question does the core customer value lever answer?
What is the buyer really buying?
What does the buyer want?
What will be the new product?
What is the brand's objective?
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10
×
True or false: Both profit and not-for-profit organizations engage in organization marketing to promote themselves
True
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