What is the term for using traditional business marketing concepts and tools to encourage behaviors that create individual and societal well-being?
Social marketing
Corporate branding
Social media marketing
Guerrilla marketing
What question does the core customer value lever answer?
What will be the new product?
What is the buyer really buying?
What does the buyer want?
What is the brand's objective?
True or false: Both profit and not-for-profit organizations engage in organization marketing to promote themselves
True
How many levels of products and services are there?
4
3
6
2
Which of the following is a key factor in creating a positive customer experience?
Efficient and friendly customer service
High product prices
Complex product manuals
Minimal customer interactions