Share GWB2+ unit 7 Marketing campaign
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the manufacturer or trade name of a product with emphasis on the creator
make (n)
a name given by the maker to a product or range of products, especially a trademark
brand name
a symbol or design that serves to identify an organization or institution
logo
Make public a series of things such as adverts or commercials that try to persuade a person to buy a product
launch a marketing campaign
Items such as coupons, samples, or gifts that companies send to customers to restore confidence or to promote future business.
freebies
to phone potential customers who have had no prior contact with the salesperson/company
make cold calls
when someone, usually a celebrity, says publicly that they use a product and like it
endorse a product
a large outdoor board for displaying advertisements
billboards
informal conversations people have about their experiences with a business, recommending a product
word-of-mouth publicity
internet advertising in the form of rectangular graphics at the top or bottom of web pages; online advertising messages akin to billboards
banners
to become weary, bored or annoyed by something
grow tired of
the quality of being trusted and believed in, being trustworthy; believability
credibility
the act of buying something
purchase
making up your mind about buying something
purchasing decision
(adj) well-informed; sharp; experienced; shrewd; astute(n) shrewdness, sharpness(v) know or understand
savvy
a contract that lets a company use someone's name, likeness, and reputation to promote a service or product.
endorsement deals
