Study

GWB2+ unit 7 Marketing campaign

  •   0%
  •  0     0     0

  • making up your mind about buying something
    purchasing decision
  • internet advertising in the form of rectangular graphics at the top or bottom of web pages; online advertising messages akin to billboards
    banners
  • (adj) well-informed; sharp; experienced; shrewd; astute(n) shrewdness, sharpness(v) know or understand
    savvy
  • a group of people who remain firm in their support for a person or thing
    loyal following
  • to phone potential customers who have had no prior contact with the salesperson/company
    make cold calls
  • provide what is neccessary, wanted or needed by someone or something
    cater for
  • the quality of being trusted and believed in, being trustworthy; believability
    credibility
  • Make public a series of things such as adverts or commercials that try to persuade a person to buy a product
    launch a marketing campaign
  • the quality of being genuine and open; the truthfulness of origins, attributions, commitments, sincerity, devotion, and intentions;
    authenticity
  • specific type of culture jamming that involves the creation of homemade products and the act of leaving them inside a store. Think of it like the opposite of Shop Lifting where instead of stealing something from a market, you are...
    shopdropping
  • A movement in which artists and activists use public advertising spaces to place fake ads mocking companies for bad behavior.
    brandalism
  • to draw positive attention and interest in something, to create interest in a product or service.
    create a buzz
  • the act of buying something
    purchase
  • to improve understanding and communication between people who have different opinions
    break down barriers between A and B (idiom)
  • you can identify with it because you've experienced it or something similar
    relatable
  • to transport; to transmit; to communicate, make known;
    convey
  • a particular way of thinking about something
    approach (n)
  • a name given by the maker to a product or range of products, especially a trademark
    brand name
  • Sights that are unattractive
    visual pollution
  • create, make
    generate (content, comment, tweets)
  • (adj.) intended to undermine or overthrow; (n.) one who advocates or attempts to undermine a political system
    subversive
  • the manufacturer or trade name of a product with emphasis on the creator
    make (n)
  • a contract that lets a company use someone's name, likeness, and reputation to promote a service or product.
    endorsement deals
  • neverending blasts
    constant barrage of (images)
  • not good enough
    inadequate
  • widespread, present in every part of something
    pervasive
  • to have power or a very strong influence; take control; rule
    hold sway
  • the attribute of being easy to meet or deal with, the quality of ease when one tries to have access to a person; accessibility
    approachability
  • a large outdoor board for displaying advertisements
    billboards
  • to do something too often or too much
    bombard with
  • a symbol or design that serves to identify an organization or institution
    logo
  • a channel intermediary that sells mainly to consumers, as in the sale of goods to the public in relatively small quantities for use or consumption rather than for resale.
    retailer
  • informal conversations people have about their experiences with a business, recommending a product
    word-of-mouth publicity
  • to form, to mould, to sculpt - to change something
    shape sg of sg (v)
  • when someone, usually a celebrity, says publicly that they use a product and like it
    endorse a product
  • to become weary, bored or annoyed by something
    grow tired of
  • invite (someone) to engage in a contest
    challenge sb to do sg
  • to express strong disapproval of; denounce
    condemn
  • Items such as coupons, samples, or gifts that companies send to customers to restore confidence or to promote future business.
    freebies
  • later; afterward; next; after something else happened
    subsequently