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GWB2+ unit 7 Marketing campaign

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  • you can identify with it because you've experienced it or something similar
    relatable
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  • a group of people who remain firm in their support for a person or thing
    loyal following
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  • to have power or a very strong influence; take control; rule
    hold sway
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  • the attribute of being easy to meet or deal with, the quality of ease when one tries to have access to a person; accessibility
    approachability
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  • the quality of being genuine and open; the truthfulness of origins, attributions, commitments, sincerity, devotion, and intentions;
    authenticity
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  • to draw positive attention and interest in something, to create interest in a product or service.
    create a buzz
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  • invite (someone) to engage in a contest
    challenge sb to do sg
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  • create, make
    generate (content, comment, tweets)
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  • a channel intermediary that sells mainly to consumers, as in the sale of goods to the public in relatively small quantities for use or consumption rather than for resale.
    retailer
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  • to improve understanding and communication between people who have different opinions
    break down barriers between A and B (idiom)
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  • to transport; to transmit; to communicate, make known;
    convey
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  • to form, to mould, to sculpt - to change something
    shape sg of sg (v)
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  • later; afterward; next; after something else happened
    subsequently
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  • a particular way of thinking about something
    approach (n)
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  • provide what is neccessary, wanted or needed by someone or something
    cater for
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  • widespread, present in every part of something
    pervasive
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