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Business - Brands
Game Code: 271160
English
16
Public
Vocabulary
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Arpine
99
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The tendency to always buy a particular brand
Brand loyalty
15
The set of products made by a company
Product range
20
The best-selling product or brand in a market
Market leader
15
The second best-selling product or brand in a market
Challenger
20
The ideas and beliefs people have about a brand
Product image
15
The length of the time people continue to buy a product
Product lifecycle
15
Information about what customers want or need
Market research
15
How familiar people are with a brand
Brand awareness
20
The set of products made by a particular company
Product range
15
The percentage of sales a company has
Market share
20
Using an existing name on another type of product
Brand stretching
20
The introduction of a product to the market
Product launch
25
Customers of a similar age, income level or social group
Segment
20
The title given to a product by a company that makes it
Brand name
15
The use of a well-known person to advertise products
Endorsement
20
When products are used in films or TV programmes
Product placement
20
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