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Delimiter between question and answer:

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  • Each line maps to a question.
  • If the delimiter is used in a question, the question should be surrounded by double quotes: "My, question","My, answer"
  • The first answer in the multiple choice question must be the correct answer.

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When products are used in films or TV programmes
Product placement
The use of a well-known person to advertise products
Endorsement
The title given to a product by a company that makes it
Brand name
Customers of a similar age, income level or social group
Segment
The introduction of a product to the market
Product launch
Using an existing name on another type of product
Brand stretching
The percentage of sales a company has
Market share
The set of products made by a particular company
Product range
How familiar people are with a brand
Brand awareness
Information about what customers want or need
Market research
The length of the time people continue to buy a product
Product lifecycle
The ideas and beliefs people have about a brand
Product image
The second best-selling product or brand in a market
Challenger
The best-selling product or brand in a market
Market leader
The set of products made by a company
Product range
The tendency to always buy a particular brand
Brand loyalty


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