Study

Business - Brands

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  • The ideas and beliefs people have about a brand
    Product image
  • The length of the time people continue to buy a product
    Product lifecycle
  • Customers of a similar age, income level or social group
    Segment
  • When products are used in films or TV programmes
    Product placement
  • Information about what customers want or need
    Market research
  • How familiar people are with a brand
    Brand awareness
  • The set of products made by a company
    Product range
  • The introduction of a product to the market
    Product launch
  • The percentage of sales a company has
    Market share
  • Using an existing name on another type of product
    Brand stretching
  • The tendency to always buy a particular brand
    Brand loyalty
  • The title given to a product by a company that makes it
    Brand name
  • The set of products made by a particular company
    Product range
  • The second best-selling product or brand in a market
    Challenger
  • The use of a well-known person to advertise products
    Endorsement
  • The best-selling product or brand in a market
    Market leader
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