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founder of behaviorism, Little Albert study (UCS, UCR, NS, CS, CR) Classical conditioning of fear
John Watson
Bobo doll study; observational/social learning; social-cognitive perspective of personality; modeling (behavior);
Albert Bandura
Cognitive therapist; rational emotive therapy (RET & REBT); ABC: activating event, beliefs about event, consequences
Albert Ellis
Stanford Prison Study, social roles and behavior; power of the situation; new research: altruism
Phillip Zimbardo
humanist; Hierarchy of Needs; lower level needs dominate higher level needs; goal: self-actualization
Abraham Maslow
Humanist; focus on healthy individuals; personal growth; self-concept; congruence vs. incongruent self-concept; AGE: Acceptance, genuineness, empathy
Carl Rogers
Cognitive dissonance; usually leads people to change beliefs to fit their
Leon Festinger
psychoanalysis; 3 part personality: Id, Ego, Superego; psychosexual stages of development; fixations; defense mechanisms; manifest & latent content; free association
Sigmund Freud
Classical conditioning; UCS elicits a UCR; dogs, salivation to meat powder and tuning fork; acquisition, extinction, generalization, discrimination
Ivan Pavlov
sensorimotor, preoperational, concerete operational, formal operational; schema (assimilation v. accomodation)
Jean Piaget
moral development: preconventional morality, conventional morality, post-conventional morality
Lawrence Kohlberg
well known depression inventory; challenge irrational beliefs; negative cognitive triad
Aaron Beck
conformity; line study: 70% of participants went along with incorrect response
Solomon Asch
sociocultural theory; scaffolding; Zone of Proximal Development; the more knowledgeable other
Lev Vygotsky
Collective unconscious; archetypes; anima and animus; introversion v extroversion; neofreudian
Carl Jung
Obedience to authority; shocks: 65% of "teachers" went all the way; presence of someone else who disobeys increases disobedience
Stanley Milgram
