• Famous Psychologists
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  • founder of behaviorism, Little Albert study (UCS, UCR, NS, CS, CR) Classical conditioning of fear
    John Watson
  • Bobo doll study; observational/social learning; social-cognitive perspective of personality; modeling (behavior);
    Albert Bandura
  • Cognitive therapist; rational emotive therapy (RET & REBT); ABC: activating event, beliefs about event, consequences
    Albert Ellis
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