founder of behaviorism, Little Albert study (UCS, UCR, NS, CS, CR) Classical conditioning of fear

Cognitive therapist; rational emotive therapy (RET & REBT); ABC: activating event, beliefs about event, consequences

Forgetting curve; learning curve; early studies in memory; nonsense syllables memorized in study

Stanford Prison Study, social roles and behavior; power of the situation; new research: altruism

Classical conditioning; UCS elicits a UCR; dogs, salivation to meat powder and tuning fork; acquisition, extinction, generalization, discrimination

g-factor, S-factor; mental talents highly correlated; early advocate of more than one type of intelligence

Bobo doll study; observational/social learning; social-cognitive perspective of personality; modeling (behavior);

Humanist; focus on healthy individuals; personal growth; self-concept; congruence vs. incongruent self-concept; AGE: Acceptance, genuineness, empathy

confabulation or false memory; challenges with eyewitness testimony; reconstructive nature of memory; misinformation effect

sensorimotor, preoperational, concerete operational, formal operational; schema (assimilation v. accomodation)

Neo-Freudian; individual psychology; striving for superiority; inferiority complex; sibling rivalry

sociocultural theory; scaffolding; Zone of Proximal Development; the more knowledgeable other