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Which option correctly represents the three operating concepts in international marketing?
Export, Import, Licensing
Domestic marketing, International marketing,Global marketing
Production, Sales, Marketing
Local, Regional, Global
What best describes domestic marketing?
Marketing across multiple countries
Marketing within a single country
Global standardisation
Export-only marketing
International marketing differs from domestic marketing mainly because it:
Deals with multiple national markets
Avoids cultural issues
Uses one global strategy
Eliminates competition
Global marketing primarily focuses on:
Cross-cultural similarities
Local customization
Small domestic markets
Cultural differences
Which statement BEST explains international marketing?
Treats the world as one market
Ignores local culture
Uses one price globally
Adapts marketing strategies to individual countries
Standardisation in international marketing refers to:
Offering identical products and promotion worldwide
Changing products for every market
Using different prices everywhere
Avoiding global branding
Which situation shows adaptation in hospitality marketing?
Adjusting food menus to local tastes
Using one advertising message globally
Same hotel logo worldwide
Identical room design in all countries
Why do multinational hotels often combine standardisation and adaptation?
To maintain brand identity while meeting local needs
To confuse competitors
To avoid market research
To reduce quality
What is the FIRST step in formulating an international marketing strategy?
Promotion planning
Pricing decisions
Market research
Distribution selection
Which factor is MOST important when selecting an international market?
Staff uniforms
Corporate logo
Cultural compatibility and demand
Hotel interior design
Which generic strategy focuses on being the lowest-cost provider?
Cost leadership
Focus
Market development
Differentiation
A luxury hotel competing on unique experience and service quality is using which strategy?
Differentiation
Cost leadership
Market penetration
Standardisation
A boutique hotel targeting eco-tourists only is using:
Focus strategy
Adaptation strategy
Cost leadership
Global strategy
Which stage of the product life cycle involves high promotion and low profits?
Growth
Decline
Maturity
Introduction
In the international product life cycle, new hospitality concepts usually start in:
Rural markets
Emerging markets
Developed countries
Least developed countries
Which stage involves analyzing internal and external environments?
Strategy implementation
Control
Market entry
Situation analysis
