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Which option correctly represents the three operating concepts in international marketing?
Local, Regional, Global
Export, Import, Licensing
Domestic marketing, International marketing,Global marketing
Production, Sales, Marketing
What best describes domestic marketing?
Marketing across multiple countries
Global standardisation
Export-only marketing
Marketing within a single country
International marketing differs from domestic marketing mainly because it:
Deals with multiple national markets
Uses one global strategy
Eliminates competition
Avoids cultural issues
Global marketing primarily focuses on:
Local customization
Cultural differences
Small domestic markets
Cross-cultural similarities
Which statement BEST explains international marketing?
Ignores local culture
Adapts marketing strategies to individual countries
Treats the world as one market
Uses one price globally
Standardisation in international marketing refers to:
Avoiding global branding
Offering identical products and promotion worldwide
Changing products for every market
Using different prices everywhere
Which situation shows adaptation in hospitality marketing?
Adjusting food menus to local tastes
Identical room design in all countries
Same hotel logo worldwide
Using one advertising message globally
Why do multinational hotels often combine standardisation and adaptation?
To maintain brand identity while meeting local needs
To confuse competitors
To reduce quality
To avoid market research
What is the FIRST step in formulating an international marketing strategy?
Distribution selection
Market research
Promotion planning
Pricing decisions
Which factor is MOST important when selecting an international market?
Corporate logo
Cultural compatibility and demand
Staff uniforms
Hotel interior design
Which generic strategy focuses on being the lowest-cost provider?
Market development
Focus
Differentiation
Cost leadership
A luxury hotel competing on unique experience and service quality is using which strategy?
Market penetration
Differentiation
Standardisation
Cost leadership
A boutique hotel targeting eco-tourists only is using:
Cost leadership
Adaptation strategy
Global strategy
Focus strategy
Which stage of the product life cycle involves high promotion and low profits?
Introduction
Maturity
Decline
Growth
In the international product life cycle, new hospitality concepts usually start in:
Developed countries
Rural markets
Emerging markets
Least developed countries
Which stage involves analyzing internal and external environments?
Market entry
Control
Strategy implementation
Situation analysis
