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Which option correctly represents the three operating concepts in international marketing?
Export, Import, Licensing
Production, Sales, Marketing
Local, Regional, Global
Domestic marketing, International marketing,Global marketing
What best describes domestic marketing?
Marketing within a single country
Export-only marketing
Global standardisation
Marketing across multiple countries
International marketing differs from domestic marketing mainly because it:
Eliminates competition
Avoids cultural issues
Uses one global strategy
Deals with multiple national markets
Global marketing primarily focuses on:
Local customization
Cross-cultural similarities
Small domestic markets
Cultural differences
Which statement BEST explains international marketing?
Treats the world as one market
Ignores local culture
Adapts marketing strategies to individual countries
Uses one price globally
Standardisation in international marketing refers to:
Using different prices everywhere
Offering identical products and promotion worldwide
Changing products for every market
Avoiding global branding
Which situation shows adaptation in hospitality marketing?
Adjusting food menus to local tastes
Same hotel logo worldwide
Identical room design in all countries
Using one advertising message globally
Why do multinational hotels often combine standardisation and adaptation?
To confuse competitors
To maintain brand identity while meeting local needs
To avoid market research
To reduce quality
What is the FIRST step in formulating an international marketing strategy?
Pricing decisions
Promotion planning
Distribution selection
Market research
Which factor is MOST important when selecting an international market?
Hotel interior design
Cultural compatibility and demand
Corporate logo
Staff uniforms
Which generic strategy focuses on being the lowest-cost provider?
Focus
Market development
Cost leadership
Differentiation
A luxury hotel competing on unique experience and service quality is using which strategy?
Market penetration
Cost leadership
Differentiation
Standardisation
A boutique hotel targeting eco-tourists only is using:
Cost leadership
Focus strategy
Adaptation strategy
Global strategy
Which stage of the product life cycle involves high promotion and low profits?
Introduction
Maturity
Growth
Decline
In the international product life cycle, new hospitality concepts usually start in:
Developed countries
Emerging markets
Rural markets
Least developed countries
Which stage involves analyzing internal and external environments?
Market entry
Strategy implementation
Control
Situation analysis
