Study

Developing International Strategies

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  • Which generic strategy focuses on being the lowest-cost provider?
    Differentiation
    Focus
    Cost leadership
    Market development
  • Which factor is MOST important when selecting an international market?
    Hotel interior design
    Corporate logo
    Staff uniforms
    Cultural compatibility and demand
  • A boutique hotel targeting eco-tourists only is using:
    Cost leadership
    Adaptation strategy
    Global strategy
    Focus strategy
  • Which stage of the product life cycle involves high promotion and low profits?
    Introduction
    Growth
    Decline
    Maturity
  • Which economic factor affects hotel pricing internationally?
    Exchange rates
    Hotel name
    National flag design
    Employee uniforms
  • What is the FIRST step in formulating an international marketing strategy?
    Promotion planning
    Pricing decisions
    Distribution selection
    Market research
  • What does implementation focus on?
    Environmental scanning
    Market research
    Executing the chosen strategy
    Planning only
  • Why do multinational hotels often combine standardisation and adaptation?
    To reduce quality
    To confuse competitors
    To maintain brand identity while meeting local needs
    To avoid market research
  • International marketing differs from domestic marketing mainly because it:
    Eliminates competition
    Avoids cultural issues
    Deals with multiple national markets
    Uses one global strategy
  • Which factor MOST affects international hospitality promotion?
    Furniture style
    Climate
    Room size
    Language and culture
  • Why is control important in international marketing?
    To eliminate local managers
    To increase advertising costs
    To monitor performance and make corrections
    To standardize all markets
  • Why must hotels consider political and legal environments?
    To comply with laws and regulations
    To control customer behavior
    To design logos
    To avoid cultural exchange
  • Which situation shows adaptation in hospitality marketing?
    Same hotel logo worldwide
    Using one advertising message globally
    Adjusting food menus to local tastes
    Identical room design in all countries
  • In the international product life cycle, new hospitality concepts usually start in:
    Rural markets
    Developed countries
    Emerging markets
    Least developed countries
  • Global marketing primarily focuses on:
    Local customization
    Cultural differences
    Cross-cultural similarities
    Small domestic markets
  • Which statement BEST explains international marketing?
    Adapts marketing strategies to individual countries
    Treats the world as one market
    Ignores local culture
    Uses one price globally
  • Standardisation in international marketing refers to:
    Changing products for every market
    Using different prices everywhere
    Offering identical products and promotion worldwide
    Avoiding global branding
  • What best describes domestic marketing?
    Marketing within a single country
    Export-only marketing
    Global standardisation
    Marketing across multiple countries
  • Which question BEST encourages debate in international marketing?
    Should global brands fully adapt or standardize?
    Which hotel is bigger?
    Is marketing important?
    Which logo looks best?
  • Which option correctly represents the three operating concepts in international marketing?
    Production, Sales, Marketing
    Domestic marketing, International marketing,Global marketing
    Local, Regional, Global
    Export, Import, Licensing
  • Which market entry mode involves sharing ownership with a local partner?
    Joint venture
    Franchising
    Exporting
    Licensing
  • A luxury hotel competing on unique experience and service quality is using which strategy?
    Cost leadership
    Standardisation
    Market penetration
    Differentiation
  • Which stage involves analyzing internal and external environments?
    Strategy implementation
    Market entry
    Situation analysis
    Control
  • Which example BEST shows global marketing in hospitality?
    Using one global brand image with limited local adaptation
    Operating in only one country
    Changing brand identity in each country
    Avoiding international guests
  • Why is franchising popular in the hospitality industry?
    It eliminates local adaptation
    It allows rapid international expansion with lower risk
    It avoids brand control
    It reduces service quality
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