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Score
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15
×
Which stage involves analyzing internal and external environments?
Strategy implementation
Control
Market entry
Situation analysis
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baam
Lose 20 points!
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star
Double points!
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×
gift
Win 25 points!
Okay!
×
banana
Go to last place!
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15
×
Which factor is MOST important when selecting an international market?
Staff uniforms
Hotel interior design
Cultural compatibility and demand
Corporate logo
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15
×
Global marketing primarily focuses on:
Cross-cultural similarities
Small domestic markets
Local customization
Cultural differences
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15
×
Standardisation in international marketing refers to:
Avoiding global branding
Offering identical products and promotion worldwide
Changing products for every market
Using different prices everywhere
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eraser
Reset score!
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gift
Win 5 points!
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gift
Win 10 points!
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thief
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5
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15
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25
15
×
A luxury hotel competing on unique experience and service quality is using which strategy?
Differentiation
Market penetration
Standardisation
Cost leadership
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heart
Other team wins 15 points!
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gift
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gift
Win 25 points!
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lifesaver
Give 10 points!
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15
×
Which generic strategy focuses on being the lowest-cost provider?
Differentiation
Cost leadership
Market development
Focus
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15
×
Why is control important in international marketing?
To standardize all markets
To monitor performance and make corrections
To increase advertising costs
To eliminate local managers
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15
×
Which stage of the product life cycle involves high promotion and low profits?
Growth
Maturity
Decline
Introduction
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15
×
Why do multinational hotels often combine standardisation and adaptation?
To maintain brand identity while meeting local needs
To confuse competitors
To avoid market research
To reduce quality
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15
×
Which market entry mode involves sharing ownership with a local partner?
Joint venture
Franchising
Exporting
Licensing
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seesaw
Swap points!
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gift
Win 25 points!
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fairy
Take points!
5
10
15
20
25
×
thief
Give points!
5
10
15
20
25
15
×
Why must hotels consider political and legal environments?
To comply with laws and regulations
To control customer behavior
To design logos
To avoid cultural exchange
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15
×
Which economic factor affects hotel pricing internationally?
Exchange rates
Hotel name
National flag design
Employee uniforms
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