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Score
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15
×
International marketing differs from domestic marketing mainly because it:
Deals with multiple national markets
Avoids cultural issues
Eliminates competition
Uses one global strategy
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15
×
Global marketing primarily focuses on:
Small domestic markets
Cultural differences
Cross-cultural similarities
Local customization
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lifesaver
Give 15 points!
Oops!
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rocket
Go to first place!
Okay!
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fairy
Take points!
5
10
15
20
25
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thief
Give points!
5
10
15
20
25
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seesaw
Swap points!
Oops!
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fairy
Take points!
5
10
15
20
25
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fairy
Take points!
5
10
15
20
25
×
lifesaver
Give 25 points!
Oops!
15
×
What best describes domestic marketing?
Marketing within a single country
Export-only marketing
Global standardisation
Marketing across multiple countries
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15
×
Which economic factor affects hotel pricing internationally?
Hotel name
Employee uniforms
Exchange rates
National flag design
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trap
No points!
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gold
Win 50 points!
Okay!
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fairy
Take points!
5
10
15
20
25
×
baam
Lose 5 points!
Oops!
15
×
Which question BEST encourages debate in international marketing?
Which logo looks best?
Which hotel is bigger?
Should global brands fully adapt or standardize?
Is marketing important?
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15
×
A luxury hotel competing on unique experience and service quality is using which strategy?
Standardisation
Market penetration
Differentiation
Cost leadership
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15
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Why must hotels consider political and legal environments?
To comply with laws and regulations
To control customer behavior
To design logos
To avoid cultural exchange
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15
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Why do multinational hotels often combine standardisation and adaptation?
To avoid market research
To confuse competitors
To reduce quality
To maintain brand identity while meeting local needs
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15
×
What is the FIRST step in formulating an international marketing strategy?
Distribution selection
Market research
Pricing decisions
Promotion planning
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15
×
Standardisation in international marketing refers to:
Using different prices everywhere
Avoiding global branding
Changing products for every market
Offering identical products and promotion worldwide
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15
×
Which stage of the product life cycle involves high promotion and low profits?
Growth
Introduction
Decline
Maturity
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15
×
Which factor is MOST important when selecting an international market?
Staff uniforms
Corporate logo
Hotel interior design
Cultural compatibility and demand
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15
×
Which situation shows adaptation in hospitality marketing?
Same hotel logo worldwide
Using one advertising message globally
Adjusting food menus to local tastes
Identical room design in all countries
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