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Score
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heart
Other team wins 20 points!
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rocket
Go to first place!
Okay!
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shark
Other team loses 10 points!
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thief
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25
15
×
Which factor is MOST important when selecting an international market?
Corporate logo
Hotel interior design
Cultural compatibility and demand
Staff uniforms
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15
×
Which generic strategy focuses on being the lowest-cost provider?
Market development
Focus
Differentiation
Cost leadership
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15
×
Which economic factor affects hotel pricing internationally?
Hotel name
Exchange rates
National flag design
Employee uniforms
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15
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International marketing differs from domestic marketing mainly because it:
Avoids cultural issues
Eliminates competition
Deals with multiple national markets
Uses one global strategy
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15
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What is the FIRST step in formulating an international marketing strategy?
Pricing decisions
Market research
Distribution selection
Promotion planning
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15
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Standardisation in international marketing refers to:
Avoiding global branding
Using different prices everywhere
Offering identical products and promotion worldwide
Changing products for every market
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15
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Global marketing primarily focuses on:
Cross-cultural similarities
Cultural differences
Local customization
Small domestic markets
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15
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A boutique hotel targeting eco-tourists only is using:
Focus strategy
Cost leadership
Adaptation strategy
Global strategy
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15
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Which statement BEST explains international marketing?
Treats the world as one market
Ignores local culture
Uses one price globally
Adapts marketing strategies to individual countries
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thief
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25
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magnet
Take 15 points!
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fairy
Take points!
5
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15
20
25
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thief
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5
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25
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banana
Go to last place!
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gift
Win 25 points!
Okay!
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rocket
Go to first place!
Okay!
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baam
Lose 25 points!
Oops!
15
×
Why must hotels consider political and legal environments?
To avoid cultural exchange
To comply with laws and regulations
To control customer behavior
To design logos
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15
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Why is control important in international marketing?
To monitor performance and make corrections
To standardize all markets
To increase advertising costs
To eliminate local managers
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15
×
Which situation shows adaptation in hospitality marketing?
Adjusting food menus to local tastes
Identical room design in all countries
Using one advertising message globally
Same hotel logo worldwide
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monster
Reset all scores!
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star
Double points!
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gift
Win 25 points!
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thief
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5
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25
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