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What is promotion?
Promotion is any form of communication used by a business to inform, persuade, or remind customers about its products and services.
What does the 1st "A" in the AIDA model stand for?
"A" stands for Attention: Catching the attention of the target audience.
What does "I" in the AIDA model stand for?
stands for Interest: Creating interest in the product.
What does "D" in the AIDA model stand for?
stands for Desire: Making the product desirable to the consumer.
What does the second "A" in the AIDA model stand for?
"A" stands for Action: Encouraging the consumer to take action (purchase).
Who is the sender in the communication process?
the sender is the creator of the marketing message.
What is encoding in the communication process?
Encoding is the process of converting an idea into a message that the consumer can understand.
What is a message channel in the communication process?
The message channel is the form of communication (e.g., social media, TV, radio) used to send the message.
Who is the receiver in the communication process?
The receiver is the person who receives and interprets the message.
What is noise in the communication process?
Noise is anything that distracts from the message, such as distractions or irrelevant information.
What are the 5 elements of the Promotional Mix?
The promotional mix is the combination of advertising, public relations, personal selling, sales promotion, and direct marketing.
What is the aim of public relations
Public relations activities aim to influence the target market and create a positive public image
What is a push marketing?
involves pushing the product to customers through channels like wholesalers and retailers
What is Pull Marketing?
involves creating demand from consumers so that customers will ask for the product from retailers.
What is personal selling?
Personal selling is a method where a salesperson meets one-on-one with a potential customer to sell a product or service.
What is direct marketing?
Direct marketing is a type of promotion where companies reach out directly to consumers to encourage purchases.
