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What are the 5 elements of the Promotional Mix?
The promotional mix is the combination of advertising, public relations, personal selling, sales promotion, and direct marketing.
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What is direct marketing?
Direct marketing is a type of promotion where companies reach out directly to consumers to encourage purchases.
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What is the aim of public relations
Public relations activities aim to influence the target market and create a positive public image
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Who is the sender in the communication process?
the sender is the creator of the marketing message.
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eraser
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gift
Win 20 points!
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shark
Other team loses 25 points!
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baam
Lose 15 points!
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What is a push marketing?
involves pushing the product to customers through channels like wholesalers and retailers
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What is feature-benefit selling?
matching the features of a product with the needs and wants of the customer.
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lifesaver
Give 25 points!
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shark
Other team loses 15 points!
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fairy
Take points!
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baam
Lose 15 points!
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What is B2B Selling
salespeople selling products or services to other businesses for use in their operations.
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banana
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star
Double points!
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gift
Win 25 points!
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lifesaver
Give 15 points!
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What is noise in the communication process?
Noise is anything that distracts from the message, such as distractions or irrelevant information.
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What is a message channel in the communication process?
The message channel is the form of communication (e.g., social media, TV, radio) used to send the message.
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baam
Lose 20 points!
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rocket
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rocket
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thief
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What is upselling?
encouraging a customer to purchase a more expensive version of the product or an upgrade to the original product they were considering.
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What is promotion?
Promotion is any form of communication used by a business to inform, persuade, or remind customers about its products and services.
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What does "D" in the AIDA model stand for?
stands for Desire: Making the product desirable to the consumer.
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