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Promotion

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  • What does the 1st "A" in the AIDA model stand for?
    "A" stands for Attention: Catching the attention of the target audience.
  • What does the second "A" in the AIDA model stand for?
    "A" stands for Action: Encouraging the consumer to take action (purchase).
  • What is B2B Selling
    salespeople selling products or services to other businesses for use in their operations.
  • What is institutional promotion?
    Institutional promotion focuses on building a positive overall image for a company, rather than promoting specific products.
  • What is noise in the communication process?
    Noise is anything that distracts from the message, such as distractions or irrelevant information.
  • What is a message channel in the communication process?
    The message channel is the form of communication (e.g., social media, TV, radio) used to send the message.
  • What is suggestion selling?
    recommending additional or related products to the customer.
  • What is personal selling?
    Personal selling is a method where a salesperson meets one-on-one with a potential customer to sell a product or service.
  • What does "D" in the AIDA model stand for?
    stands for Desire: Making the product desirable to the consumer.
  • What is the aim of public relations
    Public relations activities aim to influence the target market and create a positive public image
  • What are the 5 elements of the Promotional Mix?
    The promotional mix is the combination of advertising, public relations, personal selling, sales promotion, and direct marketing.
  • What does "I" in the AIDA model stand for?
    stands for Interest: Creating interest in the product.
  • Who is the sender in the communication process?
    the sender is the creator of the marketing message.
  • What is encoding in the communication process?
    Encoding is the process of converting an idea into a message that the consumer can understand.
  • Who is the receiver in the communication process?
    The receiver is the person who receives and interprets the message.
  • What are the four elements of a print advertisement?
    The four elements of a print ad are the headline, copy, illustration, and signature.
  • What is upselling?
    encouraging a customer to purchase a more expensive version of the product or an upgrade to the original product they were considering.
  • What is direct marketing?
    Direct marketing is a type of promotion where companies reach out directly to consumers to encourage purchases.
  • What is a push marketing?
    involves pushing the product to customers through channels like wholesalers and retailers
  • What is feature-benefit selling?
    matching the features of a product with the needs and wants of the customer.
  • What is Pull Marketing?
    involves creating demand from consumers so that customers will ask for the product from retailers.
  • What is promotion?
    Promotion is any form of communication used by a business to inform, persuade, or remind customers about its products and services.
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