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What is upselling?
encouraging a customer to purchase a more expensive version of the product or an upgrade to the original product they were considering.
What is suggestion selling?
recommending additional or related products to the customer.
What is feature-benefit selling?
matching the features of a product with the needs and wants of the customer.
What is B2B Selling
salespeople selling products or services to other businesses for use in their operations.
What is institutional promotion?
Institutional promotion focuses on building a positive overall image for a company, rather than promoting specific products.
What are the four elements of a print advertisement?
The four elements of a print ad are the headline, copy, illustration, and signature.
What is direct marketing?
Direct marketing is a type of promotion where companies reach out directly to consumers to encourage purchases.
What is personal selling?
Personal selling is a method where a salesperson meets one-on-one with a potential customer to sell a product or service.
What is Pull Marketing?
involves creating demand from consumers so that customers will ask for the product from retailers.
What is a push marketing?
involves pushing the product to customers through channels like wholesalers and retailers
What is the aim of public relations
Public relations activities aim to influence the target market and create a positive public image
What are the 5 elements of the Promotional Mix?
The promotional mix is the combination of advertising, public relations, personal selling, sales promotion, and direct marketing.
What is noise in the communication process?
Noise is anything that distracts from the message, such as distractions or irrelevant information.
Who is the receiver in the communication process?
The receiver is the person who receives and interprets the message.
What is a message channel in the communication process?
The message channel is the form of communication (e.g., social media, TV, radio) used to send the message.
What is encoding in the communication process?
Encoding is the process of converting an idea into a message that the consumer can understand.
Who is the sender in the communication process?
the sender is the creator of the marketing message.
What does the second "A" in the AIDA model stand for?
"A" stands for Action: Encouraging the consumer to take action (purchase).
What does "D" in the AIDA model stand for?
stands for Desire: Making the product desirable to the consumer.
What does "I" in the AIDA model stand for?
stands for Interest: Creating interest in the product.
What does the 1st "A" in the AIDA model stand for?
"A" stands for Attention: Catching the attention of the target audience.
What is promotion?
Promotion is any form of communication used by a business to inform, persuade, or remind customers about its products and services.
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