Share Influener marketing vocabulary revision
Save to Folder
A measure of how much people interact with online content (e.g., likes, comments, shares).
Engagement rate
Someone who can affect the buying decisions of others through their social media presence.
Influencer
Being genuine or real, often considered essential for influencer success.
Authenticity
A smaller influencer with a highly engaged but niche audience.
Micro-influencer
The profitability of a marketing campaign compared to its cost.
ROI (Return on Investment)
The percentage of people who take a desired action (e.g., make a purchase) after engaging with content.
Conversion rate
A group of consumers that a business aims its marketing efforts towards.
Target audience
The extent to which consumers are familiar with a brand, especially through advertising or promotions.
Brand awareness
