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Influener marketing vocabulary revision
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The extent to which consumers are familiar with a brand, especially through advertising or promotions.
Brand awareness
A group of consumers that a business aims its marketing efforts towards.
Target audience
The percentage of people who take a desired action (e.g., make a purchase) after engaging with content.
Conversion rate
The profitability of a marketing campaign compared to its cost.
ROI (Return on Investment)
A smaller influencer with a highly engaged but niche audience.
Micro-influencer
Being genuine or real, often considered essential for influencer success.
Authenticity
Someone who can affect the buying decisions of others through their social media presence.
Influencer
A measure of how much people interact with online content (e.g., likes, comments, shares).
Engagement rate
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