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Teams
Name
Score
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15
×
The profitability of a marketing campaign compared to its cost.
ROI (Return on Investment)
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15
×
Being genuine or real, often considered essential for influencer success.
Authenticity
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monster
Reset all scores!
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magnet
Take 25 points!
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gift
Win 20 points!
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thief
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5
10
15
20
25
15
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A smaller influencer with a highly engaged but niche audience.
Micro-influencer
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15
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The extent to which consumers are familiar with a brand, especially through advertising or promotions.
Brand awareness
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15
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The percentage of people who take a desired action (e.g., make a purchase) after engaging with content.
Conversion rate
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boom
Lose 50 points!
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gold
Win 50 points!
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fairy
Take points!
5
10
15
20
25
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lifesaver
Give 15 points!
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15
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A measure of how much people interact with online content (e.g., likes, comments, shares).
Engagement rate
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15
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Someone who can affect the buying decisions of others through their social media presence.
Influencer
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A group of consumers that a business aims its marketing efforts towards.
Target audience
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