Influener marketing vocabulary revision

The percentage of people who take a desired action (e.g., make a purchase) after engaging with content.

A group of consumers that a business aims its marketing efforts towards.

Someone who can affect the buying decisions of others through their social media presence.

The profitability of a marketing campaign compared to its cost.

The extent to which consumers are familiar with a brand, especially through advertising or promotions.

Being genuine or real, often considered essential for influencer success.

A measure of how much people interact with online content (e.g., likes, comments, shares).

A smaller influencer with a highly engaged but niche audience.