Share marketing word partnership and marketing internationally
Save to Folder
When entering a new market, a SWOT analysis (strengths/ weaknesses/ opportunities/ threats) is conducted on a product, service or company before deciding on a marketing
marketing strategy
It may also be necessary to carry out a STEP analysis (sociological / technological / economic / political) of a new geographical market in order to decide if changes are to be made for market
segmentation
The USP (unique selling point) is the product...._ which makes it different from its competitors.
feature
Part of building up a customer ..... is analyzing the buying habits of consumers.
profile
Brand ..... is how a product is placed (up-market, mid-market, budget) in relation to rival products.
positioning
Order
Order: report confidential marketing highly
highly competitive marketing report
Order: balance improving sheet steadily
steadily improving balance sheet
Order: research market ambitious programme
ambitious market research programme
figures impressive profit extremely
extremely impressive profit figures
operations rapidly overseas expanding
rapidly expanding overseas operations
....... your product
adapt
...one product concept for the whole world
market
....global markets very fast
get into
production in (Uganda)
set up
different markets with different products concepts
go into
