When entering a new market, a SWOT analysis (strengths/ weaknesses/ opportunities/ threats) is conducted on a product, service or company before deciding on a marketing
marketing strategy
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20
figures impressive profit extremely
extremely impressive profit figures
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15
The USP (unique selling point) is the product...._ which makes it different from its competitors.
feature
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It may also be necessary to carry out a STEP analysis (sociological / technological / economic / political) of a new geographical market in order to decide if changes are to be made for market
segmentation
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Part of building up a customer ..... is analyzing the buying habits of consumers.