marketing word partnership and marketing internationally
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When entering a new market, a SWOT analysis (strengths/ weaknesses/ opportunities/ threats) is conducted on a product, service or company before deciding on a marketing
marketing strategy
It may also be necessary to carry out a STEP analysis (sociological / technological / economic / political) of a new geographical market in order to decide if changes are to be made for market
segmentation
The USP (unique selling point) is the product...._ which makes it different from its competitors.
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