Part of building up a customer ..... is analyzing the buying habits of consumers.
profile
....global markets very fast
get into
....... your product
adapt
figures impressive profit extremely
extremely impressive profit figures
Order
When entering a new market, a SWOT analysis (strengths/ weaknesses/ opportunities/ threats) is conducted on a product, service or company before deciding on a marketing
marketing strategy
...one product concept for the whole world
market
The USP (unique selling point) is the product...._ which makes it different from its competitors.
feature
It may also be necessary to carry out a STEP analysis (sociological / technological / economic / political) of a new geographical market in order to decide if changes are to be made for market
segmentation
...for local markets
manufacture
Order: research market ambitious programme
ambitious market research programme
operations rapidly overseas expanding
rapidly expanding overseas operations
Brand ..... is how a product is placed (up-market, mid-market, budget) in relation to rival products.
positioning
Order: report confidential marketing highly
highly competitive marketing report
different markets with different products concepts
go into
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