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Brands
Game Code: 1838383
English
16
Public
When products are used in TV programmes, films, etc, we speak of
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A set of products of a particular type
range
15
The knowledge people have of a brand is called
awareness
15
The ideas and beliefs people have about a brand
image
15
Using an established name on another sort of product is called
brand stretching
15
if you keep buying a particular brand, you show
loyalty
15
The gathering of information about what buyers need or want
research
15
It starts with the product design, and ends when it is discontinued.
lifecycle
15
Giving a name to a product so that people can recognise it easily by its name or design.
branding
15
When a company has a new product, it gives it a catchy..
name
15
A good product is one that can .....most, or all, of the customer's expectations.
meet
15
A company's market ...is the percentage of sales it has in a particular market.
share
15
A market ... is a group of customers of similar age, income level and social need
segment
15
The market ...is the second best-selling product or brand.
challenger
15
The market... is the best-selling product or brand in a market.
leader
15
The use of a well-known person to advertise products.
endorsement
15
The introduction of a product to the market.
launch
15
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