Brands | Baamboozle - Baamboozle | The Most Fun Classroom Games!

English 16 Public

When products are used in TV programmes, films, etc, we speak of

Study Slideshow

A set of products of a particular type

range

15

The knowledge people have of a brand is called

awareness

15

The ideas and beliefs people have about a brand

image

15

Using an established name on another sort of product is called

brand stretching

15

if you keep buying a particular brand, you show

loyalty

15

The gathering of information about what buyers need or want

research

15

It starts with the product design, and ends when it is discontinued.

lifecycle

15

Giving a name to a product so that people can recognise it easily by its name or design.

branding

15

When a company has a new product, it gives it a catchy..

name

15

A good product is one that can .....most, or all, of the customer's expectations.

meet

15

A company's market ...is the percentage of sales it has in a particular market.

share

15

A market ... is a group of customers of similar age, income level and social need

segment

15

The market ...is the second best-selling product or brand.

challenger

15

The market... is the best-selling product or brand in a market.

leader

15

The use of a well-known person to advertise products.

endorsement

15

The introduction of a product to the market.

launch

15