Team 1
0
Team 2
0
Teams
Name
Score
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
Loading
15
×
The market ...is the second best-selling product or brand.
challenger
Oops!
Check
Okay!
Check
15
×
Giving a name to a product so that people can recognise it easily by its name or design.
branding
Oops!
Check
Okay!
Check
×
boom
Lose 50 points!
Oops!
×
gift
Win 20 points!
Okay!
×
shark
Other team loses 25 points!
Okay!
×
thief
Give points!
5
10
15
20
25
15
×
A market ... is a group of customers of similar age, income level and social need
segment
Oops!
Check
Okay!
Check
×
heart
Other team wins 25 points!
Oops!
×
shark
Other team loses 5 points!
Okay!
×
gift
Win 25 points!
Okay!
×
lifesaver
Give 25 points!
Oops!
15
×
The ideas and beliefs people have about a brand
image
Oops!
Check
Okay!
Check
15
×
Using an established name on another sort of product is called
brand stretching
Oops!
Check
Okay!
Check
15
×
A set of products of a particular type
range
Oops!
Check
Okay!
Check
×
lifesaver
Give 20 points!
Oops!
×
star
Double points!
Okay!
×
gift
Win 25 points!
Okay!
×
baam
Lose 10 points!
Oops!
15
×
The introduction of a product to the market.
launch
Oops!
Check
Okay!
Check
×
seesaw
Swap points!
Oops!
×
seesaw
Swap points!
Okay!
×
fairy
Take points!
5
10
15
20
25
×
banana
Go to last place!
Oops!
15
×
A good product is one that can .....most, or all, of the customer's expectations.
meet
Oops!
Check
Okay!
Check
15
×
if you keep buying a particular brand, you show
loyalty
Oops!
Check
Okay!
Check
15
×
It starts with the product design, and ends when it is discontinued.
lifecycle
Oops!
Check
Okay!
Check
15
×
The use of a well-known person to advertise products.
endorsement
Oops!
Check
Okay!
Check
15
×
The knowledge people have of a brand is called
awareness
Oops!
Check
Okay!
Check
×
Restart
Review
Join for Free
;
Your experience on this site will be improved by allowing cookies.
Allow cookies
