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Brands

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  • The gathering of information about what buyers need or want
    research
  • When a company has a new product, it gives it a catchy..
    name
  • A set of products of a particular type
    range
  • The use of a well-known person to advertise products.
    endorsement
  • A company's market ...is the percentage of sales it has in a particular market.
    share
  • The introduction of a product to the market.
    launch
  • The market ...is the second best-selling product or brand.
    challenger
  • A good product is one that can .....most, or all, of the customer's expectations.
    meet
  • A market ... is a group of customers of similar age, income level and social need
    segment
  • Using an established name on another sort of product is called
    brand stretching
  • Giving a name to a product so that people can recognise it easily by its name or design.
    branding
  • The knowledge people have of a brand is called
    awareness
  • It starts with the product design, and ends when it is discontinued.
    lifecycle
  • The ideas and beliefs people have about a brand
    image
  • if you keep buying a particular brand, you show
    loyalty
  • The market... is the best-selling product or brand in a market.
    leader
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