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What does C$ represent?
Cost structure
What does R$ represent?
Revenue Streams
What does CH represent?
Channels
What does CR represent?
Customer Relationships
What does VP represent?
Value Proposition
What does KA represent?
Key Activities
What does KR represent?
Key Resources
What does KP represent?
Key Partnerships
What does CS represent?
Customer Segment
"Who are our most important customers?" is a customer segment question, yes or no?
yes
"Which one of our customer’s problems are we helping to solve?" is a value proposition question, yes or no?
yes
"How are we reaching CSs now?" is a customer segment question, yes or no?
no, Channels question
"What type of relationship does each of our CSs expect us to establish and maintain with them?" is a Channel question, yes or no?
no, Customer Relationship question.
"How much does each R$ contribute to overall revenues?" is a cost structure question, yes or no?
no, Revenue streams question.
"What KRs do our distribution channels require?" is a key resources question, yes or no?
yes
"What KAs do our R$s require?" is a revenue streams question, yes or no?
no, key activities question.
