Search Engine Optimization (SEO) is the process of improving the visibility of a website in search engine results pages.
True.
False.
Pay-per-click (PPC) advertising is a type of organic search engine optimization.
True.
False.
A/B testing is to compare the effectiveness of two different versions of a website or landing page.
True.
False.
Google Analytics is a tool used to analyze and measure website traffic and visitor behavior.
False
True
Email marketing is a type of indirect mail marketing.
False
True
Conversion rate optimization (CRO) is the process of increasing the percentage of website visitors who complete a desired action.
True
False
Mobile optimization is the process of designing a website that can be used only on mobile phones.
False
True.
In digital marketing, "ROI" stands for "Return on Investment."
True
False
Which social media platform has the most monthly active users as of 2022?
Instagram
Tik Tok
Facebook
Which of the following is NOT a type of paid advertising on Facebook?
Messenger Ads
Facebook marketplace ads
Boosted Posts
Which of the following is a popular tool used for keyword research in SEO?
Hootsuite
SEMRush
Google Analytics
What is the average click-through rate (CTR) for a Google AdWords ad in 2022?
5%
3%
1%
Which type of email marketing message is designed to welcome new subscribers and introduce them to your brand?
confirmation emails
promotion emails
newsletter emails
What is the name of the metric used to measure the percentage of website visitors who leave a website after viewing only one page?
Bounce rate.
Click-per-view rate.
Conversion rate.
What is the name of the process of using email marketing to automatically send a series of messages to a subscriber over a period of time?
drip campaign
oboarding campaign
promotion campaign
Which of the following is NOT a factor that can affect website loading speed?
font size
image size
video size
