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Search Engine Optimization (SEO) is the process of improving the visibility of a website in search engine results pages.
 
True.
 
False.
Pay-per-click (PPC) advertising is a type of organic search engine optimization.
 
False.
 
True.
A/B testing is to compare the effectiveness of two different versions of a website or landing page.
 
True.
 
False.
Google Analytics is a tool used to analyze and measure website traffic and visitor behavior.
 
True
 
False
Email marketing is a type of indirect mail marketing.
 
False
 
True
Conversion rate optimization (CRO) is the process of increasing the percentage of website visitors who complete a desired action.
 
True
 
False
Mobile optimization is the process of designing a website that can be used only on mobile phones.
 
False
 
True.
In digital marketing, "ROI" stands for "Return on Investment."
 
True
 
False
Which social media platform has the most monthly active users as of 2022?
 
Facebook
 
Tik Tok
 
Instagram
Which of the following is NOT a type of paid advertising on Facebook?
 
Facebook marketplace ads
 
Boosted Posts
 
Messenger Ads
Which of the following is a popular tool used for keyword research in SEO?
 
SEMRush
 
Hootsuite
 
Google Analytics
What is the average click-through rate (CTR) for a Google AdWords ad in 2022?
 
1%
 
3%
 
5%
Which type of email marketing message is designed to welcome new subscribers and introduce them to your brand?
 
confirmation emails
 
newsletter emails
 
promotion emails
What is the name of the metric used to measure the percentage of website visitors who leave a website after viewing only one page?
 
Bounce rate.
 
Conversion rate.
 
Click-per-view rate.
What is the name of the process of using email marketing to automatically send a series of messages to a subscriber over a period of time?
 
drip campaign
 
promotion campaign
 
oboarding campaign
Which of the following is NOT a factor that can affect website loading speed?
 
font size
 
image size
 
video size
Marketing funnels are a framework for guiding potential customers through a series of steps that ultimately lead to a purchase.
 
True
 
False
The first stage of a marketing funnel is to help potential customers make a purchase.
 
False
 
True
A landing page is a website's homepage.
 
False
 
True
What is a customer avatar?
 
A fictional representation of your ideal customer
 
A type of computer program
 
A type of marketing report


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