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Name
Score
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15
×
Which type of email marketing message is designed to welcome new subscribers and introduce them to your brand?
newsletter emails
confirmation emails
promotion emails
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20
×
What is a customer avatar?
A fictional representation of your ideal customer
A type of marketing report
A type of computer program
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20
×
Conversion rate optimization (CRO) is the process of increasing the percentage of website visitors who complete a desired action.
True
False
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25
×
Pay-per-click (PPC) advertising is a type of organic search engine optimization.
True.
False.
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10
×
Google Analytics is a tool used to analyze and measure website traffic and visitor behavior.
True
False
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25
×
What is the average click-through rate (CTR) for a Google AdWords ad in 2022?
3%
1%
5%
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×
monster
Reset all scores!
Oops!
×
shark
Other team loses 5 points!
Okay!
×
shark
Other team loses 10 points!
Okay!
×
banana
Go to last place!
Oops!
×
lifesaver
Give 25 points!
Oops!
×
fairy
Take points!
5
10
15
20
25
×
fairy
Take points!
5
10
15
20
25
×
baam
Lose 20 points!
Oops!
10
×
What is the name of the process of using email marketing to automatically send a series of messages to a subscriber over a period of time?
promotion campaign
drip campaign
oboarding campaign
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15
×
Which social media platform has the most monthly active users as of 2022?
Instagram
Facebook
Tik Tok
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15
×
Search Engine Optimization (SEO) is the process of improving the visibility of a website in search engine results pages.
True.
False.
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15
×
Which of the following is NOT a factor that can affect website loading speed?
image size
video size
font size
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15
×
A/B testing is to compare the effectiveness of two different versions of a website or landing page.
True.
False.
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15
×
A landing page is a website's homepage.
True
False
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20
×
Which of the following is a popular tool used for keyword research in SEO?
SEMRush
Google Analytics
Hootsuite
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×
banana
Go to last place!
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×
gift
Win 20 points!
Okay!
×
shark
Other team loses 15 points!
Okay!
×
banana
Go to last place!
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