Email marketing is a type of indirect mail marketing.
True
False
What is the name of the process of using email marketing to automatically send a series of messages to a subscriber over a period of time?
promotion campaign
drip campaign
oboarding campaign
Conversion rate optimization (CRO) is the process of increasing the percentage of website visitors who complete a desired action.
False
True
Which type of email marketing message is designed to welcome new subscribers and introduce them to your brand?
promotion emails
confirmation emails
newsletter emails
Which of the following is NOT a factor that can affect website loading speed?
video size
image size
font size
Mobile optimization is the process of designing a website that can be used only on mobile phones.
True.
False
A landing page is a website's homepage.
True
False
Which social media platform has the most monthly active users as of 2022?
Facebook
Instagram
Tik Tok
The first stage of a marketing funnel is to help potential customers make a purchase.
True
False
What is a customer avatar?
A type of marketing report
A type of computer program
A fictional representation of your ideal customer
Marketing funnels are a framework for guiding potential customers through a series of steps that ultimately lead to a purchase.
False
True
Which of the following is NOT a type of paid advertising on Facebook?
Messenger Ads
Facebook marketplace ads
Boosted Posts
What is the average click-through rate (CTR) for a Google AdWords ad in 2022?
3%
5%
1%
Which of the following is a popular tool used for keyword research in SEO?
Google Analytics
Hootsuite
SEMRush
What is the name of the metric used to measure the percentage of website visitors who leave a website after viewing only one page?
Click-per-view rate.
Conversion rate.
Bounce rate.
In digital marketing, "ROI" stands for "Return on Investment."
False
True
Search Engine Optimization (SEO) is the process of improving the visibility of a website in search engine results pages.
True.
False.
Pay-per-click (PPC) advertising is a type of organic search engine optimization.
True.
False.
A/B testing is to compare the effectiveness of two different versions of a website or landing page.
False.
True.
Google Analytics is a tool used to analyze and measure website traffic and visitor behavior.
True
False