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English 17 Public

Business studies

Study Slideshow

#Branding #Marketing #business entrepreneurs #promotional mix #adversting

Give one of the 5 characteristics in Brand Personality

Rugged, Sophisticated, Competent, Exciting, Sincere

15

This promotional method is very expensive, and is usually seen by millions

TV Advert

15

Why is social media a good promotional method for businesses

Cheap, easy to use, can be seen by lots of customers, easy to set up

15

Give a type of direct selling

Face to face selling, telephone calls, texts, emails,

15

What does Public Relations mean?

The way in which the consumer views a company. Making sure that the perception is good overall.

15

An advertising method that can only be heard, has jingles and is short.

Radio advert

15

What does USP stand for?

Unique selling point

15

A word used to describe when a brand wants to stand out from their competitor using their logo, designs and products

Differentiation

15

GIve all of the 4 P's

Price, place, Product and Promotion

15

A word used to describe when a company will price a product ever so slightly higher than a competitor

Skimming

15

Give any example of a sales promotion

BOGOF, loyalty card, money off discounts,

15

What is a skills audit?

A way to check our own skills and see any improvements to be made

15

Correctly spell the word that is used to describe a business person beginning with E

Entrepreneur

15

Give the term used when a famous person will help to sell a product.

Celebrity endorsement

15

Give all of the printed methods of advertising

Posters, Flyers, Billboards

15

Give both ways in which a business can be innovative

Product Innovation and Process Innovation

15