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Y9 Business Studies
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Correctly spell the word that is used to describe a business person beginning with E
Entrepreneur
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Give both ways in which a business can be innovative
Product Innovation and Process Innovation
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Give a type of direct selling
Face to face selling, telephone calls, texts, emails,
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Why is social media a good promotional method for businesses
Cheap, easy to use, can be seen by lots of customers, easy to set up
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What does Public Relations mean?
The way in which the consumer views a company. Making sure that the perception is good overall.
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What does USP stand for?
Unique selling point
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What is a skills audit?
A way to check our own skills and see any improvements to be made
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A word used to describe when a brand wants to stand out from their competitor using their logo, designs and products
Differentiation
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Give a reason why a business might fail
Not meeting customer needs, poor money management, lack of customers/sales, poor promotion, poor quality products
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This promotional method is very expensive, and is usually seen by millions
TV Advert
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An advertising method that can only be heard, has jingles and is short.
Radio advert
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GIve all of the 4 P's
Price, place, Product and Promotion
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Give all of the printed methods of advertising
Posters, Flyers, Billboards
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A word used to describe when a company will price a product ever so slightly higher than a competitor
Skimming
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Give any example of a sales promotion
BOGOF, loyalty card, money off discounts,
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Give the term used when a famous person will help to sell a product.
Celebrity endorsement
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Give one of the 5 characteristics in Brand Personality
Rugged, Sophisticated, Competent, Exciting, Sincere
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