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Give a reason why a business might fail
Not meeting customer needs, poor money management, lack of customers/sales, poor promotion, poor quality products
Give both ways in which a business can be innovative
Product Innovation and Process Innovation
Give all of the printed methods of advertising
Posters, Flyers, Billboards
Give the term used when a famous person will help to sell a product.
Celebrity endorsement
Correctly spell the word that is used to describe a business person beginning with E
Entrepreneur
What is a skills audit?
A way to check our own skills and see any improvements to be made
Give any example of a sales promotion
BOGOF, loyalty card, money off discounts,
A word used to describe when a company will price a product ever so slightly higher than a competitor
Skimming
GIve all of the 4 P's
Price, place, Product and Promotion
A word used to describe when a brand wants to stand out from their competitor using their logo, designs and products
Differentiation
What does USP stand for?
Unique selling point
An advertising method that can only be heard, has jingles and is short.
Radio advert
What does Public Relations mean?
The way in which the consumer views a company. Making sure that the perception is good overall.
Give a type of direct selling
Face to face selling, telephone calls, texts, emails,
Why is social media a good promotional method for businesses
Cheap, easy to use, can be seen by lots of customers, easy to set up
This promotional method is very expensive, and is usually seen by millions
TV Advert
Give one of the 5 characteristics in Brand Personality
Rugged, Sophisticated, Competent, Exciting, Sincere


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